公司介绍
Brand The Crocs brand stands for innovation, fun and comfort for people who want shoes that conform to their personalities and lifestyles, as well as to their feet. Now in more styles and in more places for more occasions than ever before, Crocs is taking a big step forward in providing intuitive comfort to feet everywhere. 品牌 Crocs品牌为想要通过鞋类展示个性及生活方式的消费者提供新颖、休闲及舒适的生活方式。Crocs为卡骆驰所到之处提供视觉上的直观舒适走出了一大步。如今，卡骆驰拥有更多的款式出现于更多的场合。 Mission Bring profound comfort, fun and innovation to the world’s feet. 目标 带给全球消费者舒适、休闲和新颖的生活鞋类体验 Brand Heritage In its founding year, 2002, Crocs introduced an innovative shoe made of a revolutionary material called Croslite. Croslite technology held unique characteristics that allowed it to perform on both land and in water, characteristics new to the footwear industry. The company was given the name Crocs? after the multi-environment, amphibious nature of Crocodiles. Building momentum with a shoe unlike any other, Crocs provided consumers with innovative, fun and comfortable footwear that could be worn for a variety of lifestyle occasions. The Crocs brand name started to build a feel-good physical and emotional experience with a life of its own. Crocs has quickly evolved to cross-cultural boundaries and now leads a global consumer movement of over 100 million pairs of shoes sold to date. 品牌传统 在2002年Crocs?建立之初，Crocs引进了一种由独特的称之为Croslite原料制成的创新型的鞋子。无论在陆地还是在水中，Croslite都发挥着其独一无二的特性，对于鞋类领域都是一大创新。Crocs是根据能在多重环境生存、水陆双栖的鳄鱼而命名的。 不同于其他产品，为了给鞋类产品制造势头，Crocs为顾客提供了适用于生活中各类场合的创新、舒适和休闲的鞋类选择。Crocs品牌立志于以一种Crocs的生活方式建立一种身体与情感的良好体验。 Crocs迅速地演变成一种跨越文化边界、引领全球消费的时尚，迄今为止已经售出超过1亿双鞋。 Brand Attributes Innovative What separates Crocs from ordinary shoes? Radical thinking, industry-leading innovation, meticulous health-minded research, and never forgetting who we ultimately answer to: Feet. Fun Whether it’s with color, clever design, or in the way we get our message out, Crocs always strives for smiles in an effort to elicit a feel-good emotional experience. Comfort Our bread and butter, profound comfort is all about a feel-good physical experience. Innovations like advanced ergonomic design, über lightweight technology, and a massaging foot bed all make sure you’re comfortable from toe to head, and vice versa. Simple Utilitarian design with versatile function helps Crocs stand out. In a world full of bells and whistles, less is more. 品牌特质 新颖 是什么使Crocs鞋类区别于其他的普通鞋类呢？很简单，引领业界的创新、细致的健康意识研究以及从未忘记过的我们最终的消费者：脚。 趣味 无论它是否色彩斑斓、具有巧妙的设计或是阻碍信息的传递，Crocs一直在为消费者体验到情感上的快乐露出的微笑而奋斗。 舒适 我们的基本生活所需无非就是身体的舒适。类似于先进的人体工学设计、轻巧的工艺以及不断的为足底提供按摩的创新，使得每位穿上Crocs品牌鞋子的顾客都能体验到从头到脚的舒适，反之亦然。 简单 多功能的设计使得Crocs品牌在众多品牌中脱颖而出。在这个充满花里胡哨的世界，越简单越好。 Our Brands Defined: Be Ocean Minded That simple idea is the foundation of our company. Being ‘ocean minded’ and living an ‘ocean lifestyle’ begins with the inspiration and allure that the world’s oceans and beaches offer each one of us. The Ocean Minded brand enables an individual to identify, visualize, and embrace their personal beach and water-oriented passions in the course of their daily adventure. We can no longer deny that our planet is rapidly becoming a crowded and polluted place. Ocean Minded believes we should utilize recycled and sustainable materials in our footwear, apparel, and accessories whenever possible, and we consistently strive to achieve this. Additionally, we feel that as both a corporation and a group of individuals, it is essential to Live, Protect, and Respect our environment. Since 1996, we have been organizing community beach clean-ups around the world, and educating our customers on the importance of leaving their chosen playgrounds in better condition than when they were found. Our belief that everything eventually ends up in the ocean has led us to host additional clean-ups in the mountains, as well as on the banks of inland rivers and lakes. 品牌定义 心胸海阔 这个简单的意念便是我们品牌的基
工作地址
深圳市
顶部
